Glimmily

You might think fall’s hottest lip color would be deep burgundy or warm rust, but surprise: From Fendi and Vivienne Westwood’s Fall/Winter 2025 collections to Chloé’s Spring/Summer 2026 runway, models were wearing soft, milky pinks and lilacs that look straight out of a candy store.

These sweet shades are having a major moment. Dior is doing them in glossy finishes, while MAC still makes their cult favorites Lipstick Snob and Saint Germain (hello, cool-toned strawberry milk!). Etude House ditched those old-school chalky, heavy textures and created a fixing tint that blurs beautifully and feels soft and powdery.

Here’s the thing: strawberry milk and lilac lips are gorgeous, but they’re tricky. The white base prominent in these lipsticks can be hard for most of us to pull off. The fix is simple—don’t swipe the color all over. Instead, layer it over a nude base and blend it out for a softer look.

Yves Saint Laurent Rouge Pur Couture Satin Lipstick in P22 Rose Celebration

MAC artist Bang Sook-jung nails the technique: outline with a pink-ish nude pencil, fill in with a creamy taupe-nude lipstick, then dab a lightweight strawberry milk gloss on top. She uses nude shades right where the lips meet skin so everything blends together naturally.

One more pro tip: lip primer is your best friend. If your natural lip color is dark or patchy, primer evens everything out so your lip color goes on smooth and true. (This works for any nude lip, not just the milky shades!) With these tricks, anyone can rock these dreamy strawberry milk and lilac lips.

@etudeofficial

Sources: Allure Korea